psi* is a vertically integrated GTM and Revenue OS that replaces ( and integrates with) your GTM tech stack & grants your company superpowers.

Learn more about psi*

trending_up Revenue Engine rocket_launch GTM Tech group Customer Modeling map Simulation

description Living Contracts sync_alt Revenue Reconciliation database Adaptive Models

analytics Sales Team Management bolt Lead Gen & Scoring my_location Composable CDP

groups_3 Canonical Customer border_horizontal Segmentation shield Health & Signals

rebase_edit Competitive Positioning Tactic Product Strategy Mediation Optimization

Products, Services & Contracts

New product lines. New vendors. New customer contracts. All recognized automatically. psi* helps high velocity companies manage their contracts and revenue for even the most complex business models.

• Multi-party revenue recognition
• Automated contract interpretation and imputation
• Vendor and customer relationship tracking

PSI*

Reconciliation

psi* reconciles your data to your contracts and your contracts to your revenue. psi* accures revenue and fees and attributes them on a per customer basis. Our double entry ledger allows our customer to track vendor underpayment and customers with negative net margins.

• Reconcile your data to your contracts
• Reconcile your contracts to your revenue
• Reconcile your revenue to your customers

PSI*

Complex & Dynamic Data Models

Your data model changes. Products evolve. Contracts get amended. psi* adapts automatically, stores and manages historical data, and write transactions to our ledgering system.

• Schema-agnostic integration with your existing systems
• Real-time adaptation to model changes // over 200 data connections available
• Zero engineering overhead when you pivot

PSI*

Sales & Revenue Operations In a single product

Real-time visibility into your sales team and GTM motion performance. psi* creates a single command center to make decisions and optimize your resources.

• Real-time visibility into your sales pipeline with accurate revenue forecasts
• Accurate, revenue based, sales compensation // per deal & customer level accuracy entered into a sales compensation ledger
• Indivialized sales performance metrics and dashboards

PSI*

Adpaative Lead Generation & Scoring

psi* models which customer segments will give the highest ROI for your business using a combination of public and private data sources and propriatary ML models.

• Establish lead pipelines and give you access to high intent prospects
• Multi-demensional scoring algorithm takes into consideration the shapes of your business, customers, champions, sales team & revenue potential to come to a holistic and quantifiable score per lead
• Strategies to reduce the time to close and maximize ROI

PSI*

Composable Customer Data Platform

Dectect and track the entire life history of each prospect, as they become a customer, as a single immutable stream of data with a single source of truth.

• Track every interaction across every channel & data source with automatic identity resolution and deduplication
• Find complex customer relationships and hierarchies
• Built in attribution model to track campaign performance and sales team efforts

PSI*

Definition-Driven Customer Modeling

psi* updates its customer model based on the needs of your business and allows you to pivot without losing historical context.

• Classify the shape of your customer in a schema agnostic manner
• Define advanced customer relationships and hierarchies
• update your customer model as your business evolves

PSI*

Embeddeding Based Customer Intelligence

psi* materializes and embeds customers and their interactions with your business to create feature rich and detailed customer profiles.

• Embedded Contact Intelligence: High-dimensional embeddings of champions and stakeholders
• Advanced segmentation techniques to identify and cluster customers
• Life history tracking of each customer by cohort, industry, geography, etc.

PSI*

Product Usage & Customer Health

Proactive monitoring of customer health with early warning systems that detect risk and opportunity before they materialize.

• Product usage metrics normalized to your customer model
• Churn risk thresholds and automated alerts
• Expansion opportunity detection based on usage patterns

PSI*

Competitive Benchmarking

By embedding and comparing companies within a competitive landscape, psi* allows businesses to monitor changes over time, adapt to evolving markets, and identify new opportunities.

• High-dimensional embeddings of competitor positions updated over time
• Detect if external or internal changes move you toward or away from competition
• Ontology changes automatically update competitive positioning and GTM strategy

PSI*

Business Shape Simulation

psi* can simulate changes to your product, determine your new position in the competitive landscape, and project how your company will perform.

• Simulate sales outcomes based on prospect business shape and champion profiles
• Iterate through business shape variations to find optimal paths forward
• Attach metrics and risk assessments to each strategic option

PSI*

Iterative Strategy Generation

psi* creates branches for candidate strategies—a creative agent proposes options while a research agent pulls real-world data to filter weak paths and allocate compute to promising branches.

• Parameterize & Embed → Branch → Simulate & Evaluate → Prune → Deploy
• Decisions remain traceable; edit artifacts directly at any step
• Continuously updated world state with economic, political, and market signals

PSI*

Dedicated Tenant Security

Customer receives an isolated tenant on bare metal infra exclusive to your org.

All your data is stored securely within a dedicated environment.

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Built for Ventures That Pivot

The founders who win are rarely right from the start, however, when they pivot, they keep and increase their momentum. psi* is built for companies that learn and update their priors.

• Your data model will change. Your product will change. Your pricing will change. psi* adapts
• If the definition of a customer/vendor changes, psi* changes its state.
• The ability to pivot quickly is the ability to survive

Built for the Long Game

psi* is for founders who work on important problems over long periods of time. If you're building something that matters, you shouldn't waste years building and hiring for expendable GTM systems. psi* is built for outlier product companies.

• If distribution is not your core product, why are you building it?
• Every hour on spreadsheets or Ops is an hour not spent building what makes you different
• Work on problems only you can solve. We'll assist, end-to-end, with your GTM.

Built for Order-of-Magnitude Bets

psi* is for ventures hunting 10x opportunities—not incremental improvements. If you're optimizing for 5% gains, you don't need us. psi* operates as an internal quant fund evaluating your risk adjusted returns.

• We believe in niches that matter to the world have not been discovered yet.
• One right bet beats a hundred incremental improvements
• psi* optimizes for high gross margin opportunities (a market signal for value).

Built to Expand Your Surface Area for Luck

Finding the correct shape of your business is a noisy process. psi* increases the chances of outlier success by simulating business shapes in your market & seperating the signal from the noise.

• Luck is a factor of focus over time. psi* elemiminates the congititive distraction of innovating on the wrong things.
• Our customer<>businerss ontology is built to understand how the market is reacting to your business.
• Through repeated iteration & innovations, your product will produce a signal that has strong ROI value. psi* will help you exploit the opportunity.

Flexibility

Adaptive Data Models

Let your engineering team work on product while agents heal any breaking changes between your changing data model and psi*

psi.dev

business.model competitors.json market.config

1 // Business Model Definition

2

3 who_are_we: {

4 identity: "product-led growth platform",

5 positioning: "revenue intelligence"

6 }

7

8 service_graph: {

9 nodes: [customers, products, revenue],

10 edges: [relationships, contracts]

11 }

1 // Competitor Analysis

2 {

3 "competitors": [

4 { "name": "Competitor A", "threat": 0.7 },

5 { "name": "Competitor B", "threat": 0.4 }

6 ],

7 "market_position": "challenger"

8 }

1 // Market Configuration

2

3 target_segments: [

4 "enterprise",

5 "mid-market",

6 "growth-stage"

7 ]

8

9 expansion_strategy: aggressive

Simulation Output

psi* simulates your business

We answer questions no one else can

> Running market analysis...

> Calculating probability distributions...

Ready for simulation

Expected Returns: $11K 3% chance Expected Returns: $50K 8% chance Expected Returns: $200K 55% chance

Learn more

Simulate customer demand

• simulate new products
• Simulate how competition reacts